4 Ways Promotional Video Companies Help You Get Noticed

Startups and companies today compete with one another fiercer than ever to attract the attention of their target audience. However, as we progress further into the digital age, it can be increasingly hard to stand out in such a crowded marketplace.

Thankfully, promotional video companies can help you get your brand noticed more through engaging videos that appeal to your target audience in a way plain text cannot.

In this article by Sydney Animation Studios, we’ll discuss how well-crafted promotional videos can help you gain a competitive edge over your competition by discussing its potential benefits to your marketing campaigns.

How Promotional Videos Help Your Business

Many startups or even big companies may avoid investing in promotional videos because they think:

• They’re expensive to make
• They don’t have an in-house team to animate it
• They’re intimidated by the rigorous process it often takes to make a promotional video.

However, statistics tell the opposite. According to NP Digital, visitors were 144% more likely to purchase after seeing a product video than one without. Examples of promotional videos may include testimonials and explainer videos.

So, what’s really the truth? Let’s discuss in detail the benefits of investing in a couple of promotional videos and how it can open up your brand to more audiences:

Increase Brand Awareness

Ever watched an old TV commercial and can still recall every single bit that happened, no matter how many years has it been? Promotional videos also work like that.

A high-quality and creative promotional video can not only make your brand/product memorable to your audience but also actively promote them in their minds. 

Consequently, your audience will talk about how your video is – promoting your brand even further through word-of-mouth referrals.

If you are a company or a video marketer on the fence about including video content in your marketing strategy, according to Wyzowl, about 90% of video marketers say that these videos helped them increase their brand awareness.

Maximise ROI

One of the main benefits of promotional videos is that you can attract specific audiences to try out your product/service. Today, it’s more affordable than ever to make a promotional video, which can maximise your return on investment (ROI) through more conversions and sales.

For example, if your product/service targets a certain demographic like Millenials, your promotional video may reach 14.9% more of them as they are more likely to watch videos than other media per week.

Easily Connect With Your Target Audience

While written content and copy can persuade emotions, promotional videos can do the same thing, but easier. Some well-crafted promotional videos can explain your product/service’s features without uttering a single word.

The visual nature of videos can make certain situations easily comprehensible but are actually hard to put into words – 50 times more.

Additionally, promotional videos can also help mould a brand’s personality as it’s way easier to give yourself a brand voice through a video compared to plain text – easing customers into trusting your brand and converting them to potential sales.

For example, you’re a company that has a hard-to-explain service like blockchain technologies. Even though you could technically create a written explanation detailing what blockchain technologies are down to the last detail, the person reading it can read it all and still have no clue about what you do.

Thankfully, promotional videos visually explain how your product/service works and address your target audience’s pain points without going too technical. According to Wyzowl, product demos– a type of promotional video– can help showcase how your product works to 69% of consumers and form a decision to make a purchase.

Drive Engagement

With social media becoming the most popular form of marketing in the 2020s and animated explainer videos the preferred medium for marketers to sell their products/services, it’s no secret that visual storytelling has become paramount in capturing audience attention and driving engagement online.

According to Nielsen, 92% of people will trust a recommendation from a peer.

This is no surprise as unleashing these promotional videos into social media can maximise engagement since people can share an interesting video with several of their friends, families, or peers in a matter of seconds.

Build A Better Brand With Sydney Animation Studios

Promotional videos can be an innovative medium that’s always a welcome addition to your marketing campaigns. 

However, about a third of marketers don’t have the spare time to create these promotional videos themselves – this is where animated video companies such as Sydney Animation Studios come in.

With our up-to-date video and storyboard production techniques expertly executed by our team of experienced animators, illustrators, scriptwriters, and voice artists, and our profound love for crafting creative videos that drive up engagement as the cherry on top, your brand will captivate audiences like never before.

Contact us today and let us help you elevate your brand to new heights.