Why animated video?

Being easily shareable, with the capacity to go viral, animated videos can boost your brand awareness and generate leads, all in a cost effective manner, making them a smart choice for your marketing budget.

Two women laughing and looking at their computer screens

85% of people want to see more videos from brands

Give the people what they want to see and start creating a winning animated video strategy now. Contact us today to learn how we can help you make it happen, with next-level video marketing that will have your business standing out from the competition.

Animated explainer videos, unique to your business and goals

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Of people say they’ve been convinced to buy or download a piece of software or app by watching a video.

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Of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

Your marketing budget is precious, so why spend it on animated videos?

Animated video is a powerful marketing tool that is rapidly gaining popularity due to its ability to meet business objectives so effectively. By expressing complex ideas in a simple and entertaining way, animated videos will engage your audience and drive results across a wide range of platforms.

  1. Animated videos can convey complex ideas and concepts in an easy-to-understand format
  2. They grab the attention of viewers, and hold it, making them more likely to retain the information being presented
  3. They can be highly engaging and entertaining, making them more shareable and more likely to go viral
  4. They can be used across a wide range of platforms, including social media, websites, and presentations
  5. They are flexible and can be used to promote a wide range of products and services, from B2B software to consumer goods
  6. They can be used to achieve a variety of marketing objectives, such as lead generation, brand awareness, and product demonstrations
  7. They are cost-effective and can be produced relatively quickly and easily
  8. They can help to build trust and credibility with potential customers
How do consumers feel about video?

When consumers were asked how they’d most like to learn about a product or service...

Computer screen playing a video
69% prefer to watch a short video
Computer screen displaying a website
18% prefer to read a text-based article, website or post
A pie graph with a major segment of 69%
Phone call
2% would like a sales call demo
Webinar
3% prefer to attend a webinar or pitch
Infographic
4% would like to view an infographic
A group of people looking at a computer screen and smiling

2x People are twice as likely to share video content with their friends

Compared to other types of content such as social media posts, blog posts/articles and product pages.

How do other marketers use video?

Digital marketers share their success from harnessing the power of animation

Unlock the potential of your marketing efforts with high quality, custom animation and see for yourself why other marketers have experienced such significant returns and results.

Return on investment
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Have had a good return on their investment

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Agree that video marketing led to a greater understanding of their product or service

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Have generated leads

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Have directly increased sales

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Have increased traffic to their website

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Have increased the average time their visitors spend on a page

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Have reduced the number of support calls they’ve received

Feeling overwhelmed or concerned that video marketing might not be for you? You’re not alone.

The ROI of video

It’s true that the return on investment (ROI) of animated videos can be hard to measure. It depends on the specific goals and objectives of the video, and how it is integrated into your overall marketing strategy. Factors such as the type of video, the target audience, the marketing goals, and the overall budget can also vary the ROI.

However, many businesses have reported a high ROI when using animated videos as part of their marketing strategy, and find that the cost of animated videos is quickly offset by the positive impact it can have on their sales, engagement, and brand awareness.

Additionally, animated videos can have a long-lasting impact on your audience, as they can be shared and watched multiple times, which means your investment in the video will keep giving back to your business over time.

Deciding where to start

If you’re new to video marketing, start with a professional animation studio, like us. We can guide you through the process of creating an effective explainer video, help you with the storyboarding, script writing, animation, and post-production. Don’t try to do it in-house, with limited experience and resources. Save your time and money, and invest in the expertise and experience of a professional animation studio.

Creating animated videos quickly and efficiently

If you’re a potential first-time video marketer, and feel you lack the time to produce video marketing content yourself, then using a professional animation studio, like us, is a smart choice. We have the expertise and experience to create high quality animated videos, quickly and efficiently, saving your time and resources, allowing you to focus on running your business. Let us help you create an animated video that aligns with your overall marketing strategy and supports your specific business objectives, ensuring your budget is not wasted and you get the results you want.

Sydney Animation Studios logo mark of the Sydney Harbour Bridge

We work with first time video marketers and provide a reassuring, hassle free, done-for-you service that will get you started. If you don’t know where to start or lack the time to invest in animation yourself, book a consultation today and learn how we can facilitate this for you.

Why Sydney Animation Studios

How do we compare?

See the difference: how our animation studio stacks up against other animation services

DIY animation platforms
Hiring a freelancer
Explainer video agency
Sydney Animation Studios
Discovery session

Identifying the best video strategy, goals and type of video that aligns with your overall marketing strategy

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Scripting

Completed by an experienced professional writer

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Creative concepts

A collaborative phase to create a unique compelling emotional connection or narrative

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Graphics

Original motion graphics or hand-drawn illustrations to illuminate key business ideas

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Voiceover

Professional voice artist recorded in a studio

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Sound

Original music composition and sound design

Red cross symbol
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Editing

Post-production editing with correct formatting for social media

Red cross symbol
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Project management

A 1:1 project manager/client relationship officer for the duration of the project

Red cross symbol
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Experience

A safe, trustworthy experienced production team

N/A
Red cross symbol
Check symbol
Explainer video agency
Sydney Animation Studios
Discovery session

Identifying the best video strategy, goals and type of video that aligns with your overall marketing strategy

Check symbol
Scriptwriting

Completed by an experienced professional writer

Check symbol
Creative concepts

A collaborative phase to create a unique compelling emotional connection or narrative

Check symbol
Graphics

Original motion graphics or hand-drawn illustrations to illuminate key business ideas

Check symbol
Voiceover

Professional voice artist recorded in a studio

Check symbol
Sound

Original music composition and sound design

Check symbol
Editing

Post-production editing with correct formatting for social media

Check symbol
Project management

A 1:1 project manager/client relationship officer for the duration of the project

Check symbol
Experience

A safe, trustworthy experienced production team

Check symbol
Hiring a freelancer
Discovery session

Identifying the best video strategy, goals and type of video that aligns with your overall marketing strategy

Check symbol
Scriptwriting

Completed by an experienced professional writer

Red cross symbol
Creative concepts

A collaborative phase to create a unique compelling emotional connection or narrative

Red cross symbol
Graphics

Original motion graphics or hand-drawn illustrations to illuminate key business ideas

Check symbol
Voiceover

Professional voice artist recorded in a studio

Red cross symbol
Sound

Original music composition and sound design

Red cross symbol
Editing

Post-production editing with correct formatting for social media

Check symbol
Project management

A 1:1 project manager/client relationship officer for the duration of the project

Red cross symbol
Experience

A safe, trustworthy experienced production team

Red cross symbol
Explainer video agency
Sydney Animation Studios
Discovery session

Identifying the best video strategy, goals and type of video that aligns with your overall marketing strategy

Red cross symbol
Scriptwriting

Completed by an experienced professional writer

Red cross symbol
Creative concepts

A collaborative phase to create a unique compelling emotional connection or narrative

Red cross symbol
Graphics

Original motion graphics or hand-drawn illustrations to illuminate key business ideas

Red cross symbol
Voiceover

Professional voice artist recorded in a studio

Red cross symbol
Sound

Original music composition and sound design

Red cross symbol
Editing

Post-production editing with correct formatting for social media

Red cross symbol
Project management

A 1:1 project manager/client relationship officer for the duration of the project

Red cross symbol
Experience

A safe, trustworthy experienced production team

N/A

Why choose an animation studio over DIY platforms or freelancers?

When it comes to creating an explainer video, DIY animation services and freelancers may seem like cost-effective alternatives, but animation agencies, like us, offer a number of advantages that make us the best choice for your high quality and customised video.

We have a team of professionals with a wide range of skills and expertise in different areas of animation. We also have access to a wide range of resources, such as animation software, sound design equipment, and post-production tools. This allows us to create high quality videos that are tailored to your specific needs.We are more experienced in creating animation videos for a wide range of clients and industries, in a variety of animation styles and techniques. We also have a support team in place to help you with any questions or issues that may arise during the animation process.

Additionally, we offer a higher level of customisation and innovation. Which is particularly important if you're looking to create a unique and memorable video that aligns with your overall marketing strategy.

Whilst DIY platforms or freelancers may be cheaper, the quality, experience, and level of customisation we provide makes our professional animation studio a worthy investment for your next high quality and effective explainer video.

Bring your project to life now

Bring your ideas to life, from concept to delivery, with our comprehensive animation services. Book a consultation or fill out our obligation-free interactive quote form now.

Reference

The statistics on this page were sourced from Wyzeowl.

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