Thinktank

The Problem

Sydney Animation Studios was approached by Commuter Learning on behalf of Thinktank to create an engaging and informative explainer video that would introduce the company's financial services to potential clients. With the script provided by Commuter Learning and Thinktank, the animation studio set out to create a visually appealing and educational video that would effectively communicate Thinktank's unique offering to borrowers and investors.

The Process

To achieve this, Sydney Animation Studios chose to use the whiteboard animation style, which has proven to be an effective medium for conveying complex information in a simple and memorable manner. The studio's creative team brought the script to life with the use of custom illustrations, animation, and voice-over narration.

The final result was a visually stunning video that effectively communicated Thinktank's value proposition, services, and expertise.

The Result

The video begins by highlighting the need for fit-for-purpose financial solutions in today's SME and SMSF market. It then introduces Thinktank Property Finance as a knowledgeable and established lender, capable of providing a range of conservative mortgage finance options to credit-worthy borrowers. The video then explains how Thinktank's mortgage financing works and why it provides a reliable, no-fuss, zero-fee income stream to investors.

Thinktank's range of investment options and track record of performance are also emphasized in the video. The company's commitment to delivering for its investors and maintaining strong institutional relationships is also highlighted. The video concludes with a call-to-action, inviting potential clients to come and talk to Thinktank about their investment needs.

The Reception

The video has received positive feedback from Thinktank's clients and has become a valuable portfolio piece for Sydney Animation Studios. With its engaging animation style, clear messaging, and effective use of custom illustrations and voice-over narration, this video effectively communicates the value of Thinktank's financial services to potential clients.