The evolution of business strategies constantly changes. There is no doubt that businesses are integrating more videos into their business strategies. Recent studies reveal that 91% of consumers want to see more online video content from brands. Animation plays a critical role in the evolving landscape as it is a medium that tells stories and uniquely communicates ideas. At Sydney Animation Studios, we offer services with high-quality animated explainer videos and whiteboard animation. In this blog, we dive into the animation world and inform you more about these video styles so you can choose the right option for your business.
Animated Explainer Videos
An animation explainer video is a visually engaging video that uses character animations and animated text using various icons and graphics. These videos sometimes also are combined with music and voice overs, as a method to explain a story and/or concept.
Advantages of Animated Explainer Videos
- Highly engaging - these videos are visually engaging and stimulating paired with dynamic storytelling.
- Creative freedom - offers unlimited creativity in the video which is highly engaging.
- Affordability - this offers a cost-effective video style.
- Shareable - it is likely for viewers to share visually appealing and informative content across various social media platforms.
- Long shelf-life - animated explainer videos are timeless in nature and remain relevant for a longer period of time - providing a generous return on investment.
Disadvantages of Animated Explainer Videos
- Serious Communication - Depending on the animation style, it may not be suitable for communicating a serious message.
- Time Consuming - these animations take a long time to make depending on the story and idea you want to tell.
Whiteboard Animation
Whiteboard animation is a video style that displays the viewer's static pictures being sketched in the video. Generally, the drawings are accompanied by a voiceover that explains and communicates the story and/or message. Although these animations are simple, they are also engaging. Whiteboard animation is confirmed to stimulate your engagement and effectively communicate your message. Whiteboard animation simplifies your explanation, with visuals that capture the attention of your audience, maintain it, and convey your message effectively. With moderately low cost and high quality, whiteboard videos are the key to delivering high numbers of training videos.
Advantages of Whiteboard Animation
- High engagement -maintains viewers' engagement, thanks to using a unique drawing strategy that develops in real-time, forming a sense of anticipation.
- Cost-effective - budget-friendly and affordable options.
- Authoritative - the authoritative tone the animation has is used by businesses, schools, and universities to use them because they are professional.
- Versatile - can be used for a variety of purposes.
Disadvantages of Whiteboard Animation
- Visually bland - the plain white background and drawings are not visually appealing to some people.
- Dependent on script/voice over - If the script and voiceover are not detailed and of great quality it are not as effective.
- No character - the style is less relatable because other styles usually use characters that have characters the audience relates to.
Choosing The Right One For Your Business
Equipped with more knowledge, you can choose which video style fits your business. Firstly, assess your needs, goals, objectives, target audience, budget constraints, brand identity and business. Once these are defined and understood, the decision process will be more manageable. Whiteboard animation is recommended if your business requires a simpler and more engaging approach. However, animated video styles are suitable for more timeless, creative and dynamic storytelling.
For further consultations and questions please contact us! Our professional artists at Sydney Animation Studios are prepared to work with you on your journey through visual storytelling.
