Whether it be in the form of an animation or voiceover, testimonial videos are an effective tool to solidify social proof and trust in your brand. A testimonial typically includes a statement endorsing the experience a genuine customer has had with the respective products or services on offer. They can be instrumental in elevating the way your brand is perceived.
At Sydney Animation Studios, we have extensive experience in creating captivating and entertaining animated testimonial videos. Having previously delivered for businesses such as Suncorp and Think Tank, we break down three ways that a testimonial video can enhance the perception of your brand.
Trust
93% of consumers stated that watching a video review positively impacted their decision to purchase a product or service. Customers are in favour of brands deemed as trustworthy. A testimonial video allows a company to portray the trust that an existing customer already places in them, in the hopes of motivating viewers to do the same. People trust people, and video testimonials take this into consideration through humanising your brand, portraying it in a genuinely authentic way.
Over 70% of customers trust recommendations even if they are made from someone they have no personal connection to. This suggests that testimonials from a regular customer, regardless of their status or associations, can go a long way in gaining viewers’ trust. If the customer on video is perceived as trustworthy to viewers, chances are, so will your brand.
With trust being a deciding factor in making a purchase, ensuring your video testimonial portrays the experiences of real-life customers is crucial.
Videos are more memorable
Whilst written testimonials can be a testament to the experience a customer had with your brand, they may not encapsulate the experience as thoroughly as a video would. Video testimonials allow customers to see genuine reactions, for instance the facial and verbal nuances that can only be revealed on screen. Customers are able to engage multiple senses through a descriptive video. This adds a layer of authenticity to the testimonial, which goes a long way in building a positive brand perception.
Shareability leads to conversion
Video testimonials, if done right, can be highly engaging content that shapes the way your business is perceived. Consumers have more of an incentive to share entertaining videos that convey genuine value propositions. Sharing can lead to higher engagement and conversions. Subsequently, conversion is one of the most crucial stages in the marketing journey. Customers are more likely to resonate with content that is engaging and relatable, leading to higher conversions. A brand with high conversions and loyal customers may be perceived as trustworthy and reliable.
How we can help
We believe in the power of animation to tell stories and resonate with viewers. Our passion lies in the art of creating engaging and visually appealing videos. Whether it be a testimonial, campaign launch, client training or promotional video you are after, our expert team of animators, illustrators and scriptwriters can deliver. Contact us today to help create your next big project.
