In the world of digital content, people are continually investigating effective ways to engage their target audience. A captivating option is using whiteboard animation. Beyond its visual appeal, whiteboard animation carries an influential psychological appeal. At Sydney Animation Studios, we offer professional services from our artists who create high-quality whiteboard animation. In this blog, we delve into the psychological reasoning behind the success of whiteboard animation and discover why it has evolved as a powerful tool for effective digital storytelling and communication.
Understanding Whiteboard Animation
Whiteboard animation features videos that are made of drawings that are sketched in the video in real-time. Typically, the whiteboard animation uses voiceovers to provide an explanation and story. The animation style is simple and clear, yet engaging for viewers. Whiteboard animation is guaranteed to encourage engagement and effectively articulate your message. Whiteboard animation simplifies the information presented with visuals that capture your audience's attention, maintain it, and express your message effectively.
Visual Advantages
Visual animation is a powerful form of communication. It is natural for our brains to process visual information better than text independently. A combination of visuals and storytelling, like in whiteboard animations, enhances understanding and learning. Whiteboard animation is a multi-sensory mixture, in other words, using the most powerful memory sensors of vision and sound. The visuals and use of motion are able to maintain the viewer's attention and appeal. According to Dr. James McQuivey of Forrester, "A minute of video is worth around 1.8 million words! "
Simplifying the Cognitive Load
When learning something new and complex, it can lead to an overload of information - whiteboard animation assists with our cognitive processes, aligning with the cognitive load theory. The cognitive load theory is an instructional theory regarding the quantity of information our working memory can process and store to prevent overloading learners. In a past study, participants who used whiteboard animation to recall information averaged 92% on their test, compared to the control that averaged 70% on the test. Implementing its engagement has the capacity to reduce cognitive load, and enhances learning through its simple and fluid animation.
Motivating Influence
The whiteboard animation has a childlike unserious animation style- this puts the viewer into a better mood. With a better mood and increased dopamine due to viewer anticipation, the viewer is more productive and creative. Research shows how whiteboard animations have motivational effects. Studies demonstrate the positive effect of whiteboard animation on enjoyment and attention, due to its innate design. Therefore, entertaining animation has affective and motivational processes promoting the design elements that improve positivity and activation of affective states. Furthermore, whiteboard animations cause motivational effects because of the relatively uncommon format of knowledge presentation which helps maintain both attention and engagement.
Implementing Whiteboard Animation <
By implementing whiteboard animation into your content strategy, you can create visually appealing videos that engage your viewers. Understanding the psychology behind whiteboard animation is useful for engaging viewers. By understanding, you can leverage the psychological theories and principles behind whiteboard animation. Enhance your viewers' experience today with Sydney Animation Studio. For further consultations and questions please contact us! Our professional artists at Sydney Animation Studios are prepared to work with you on your journey through visual storytelling.
